Torben Ørskov founded the company when he was 25 and had just returned from the US. He had worked in a department store and for a wholesale company that sold design products. With knowledge of how to create a business based on design products and with lots of his own ideas about made a good good design, he started his own store with his own ideas. The idea was to produce simple and functional designs at reasonable prices.

Torben Ørskov must be said to be one of the most important design merchants in Denmark in the 1950s and 1960s. He started a production of several designs, which today have become classics. One of his great talents was his expertise of collaborating with designers.

Torben Ørskov was close friends with Jørgen Utzon, Kristian Vedel, Finn Juhl, Jørgen Møller and not least Hans Bølling, who all designed several products that he put into production.